Pro-love activism – Weekday

 

For its spring/summer 2018 jeans collection, Weekday takes inspiration from the laidback style of the early 90’s. Inspired by the minimalistic approach of vintage jeans, rigid fabrics all in 100% organic cotton are offset by loose fits and a high waist, to give an effortless warm-weather vibe. The collection features bleached out and 90’s style light blue denim, also new for spring are striking coloured denim kits, a yellow pairing for women and a rust duo, of jacket and jeans, for men.

Weekday will continue to use its platform to shine a spotlight on important issues.
With five new pro-love activism messages which come on embroidered t-shirts
or can be customised on your denim in store.

The Danish it-girl Freja Wewer is one of the faces of the campaign, and with her effortless style, she is the perfect fit. Tonight she will be hosting an event at the Weekday store in Copenhagen (Amagertorv 33) from 19-21 where you can customize your own denim – We will be there as well 😉

The collection is already in stores and online and you get 25 % off all jeans when you buy two or more!

Johanna Christensen

Editor in Chief

Johanna is the founder and Editor in Chief of NUDE magazine. She is also a mother of four (crazy) kids and a major fashion and beauty lover.

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