Lindex launches Pink Collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches Pink Collection – a collection of everyday pieces where prints and soft knits are core. In October 10 percent of all sales from the collection is donated to cancer research.

“At Lindex we want to empower and inspire women and when we unite efforts, magic can happen. We have created the collection for a good cause and everyday use, with pieces designed to be worn in different ways. We hope everyone can find their special pieces for their personal wardrobe and the collection embodies what we believe in at Lindex – that we are stronger together”, says Pia Ekholm, Design and Buying Manager at Lindex.

The collection consists of 19 quality pieces with a feminine expression – soft knits, sheer blouses, skirts, dresses in fantastic prints and accessories. The pieces fit perfectly in the autumn wardrobe and is easy to mix, match and wear in different ways. Lindex has also designed a special bracelet and a tote where all profits will be donated to cancer research.

For the past 17 years, Lindex has dedicated October to supporting the fight against breast cancer and contributing to cancer research. The commitment unites Lindex customers and employees who show great dedication and pride every year. Lindex has together with its customers contributed with 13,9 million EUR to cancer research so far.

The Pink Colleciton is available from October 9, 2019 at Lindex store in Field’s.